In October 2014, I had a talk at Jazoon in Zurich, Switzerland: “A New Front for SOA: Open API and API Management as Game Changer”
Business Perspective – Open API and API Management
Open API represent the leading edge of a new business model, providing innovative ways for companies to expand brand value and routes to market, and create new value chains for intellectual property. In the past, SOA strategies mostly targeted internal users. Open APIs target mostly external partners.