Advertising Platform

Retail Media with Data Streaming: The Future of Personalized Advertising in Commerce

Retail media is reshaping digital advertising by using first-party data to deliver personalized, timely ads across online and in-store channels.…

9 months ago

Data Streaming with Apache Kafka and Flink in the Media Industry: Disney+ Hotstar and JioCinema

The $8.5 billion merger of Disney+ Hotstar and Reliance’s JioCinema marks a transformative moment for India’s media industry, combining two…

10 months ago

The State of Data Streaming for Gaming

This blog post explores the state of data streaming for the gaming industry, including customer stories from Kakao Games, Mobile…

2 years ago

How to Build a Real-Time Advertising Platform with Apache Kafka and Flink

An advertising platform requires real-time capabilities to provide dynamic targeting, ad personalization, ad fraud detection, budget allocation, and event-driven marketing.…

2 years ago