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Analytics

46 posts
Real-Time Advertising Platform with Apache Kafka and Flink
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  • 10 minute read

How to Build a Real-Time Advertising Platform with Apache Kafka and Flink

An advertising platform requires real-time capabilities to provide dynamic targeting, ad personalization, ad fraud detection, budget allocation, and event-driven marketing. This blog post explores how data streaming with Apache Kafka and Apache Flink enables context-specific advertising at any scale. Real-world success stories from Pinterest, Uber, Unity, buzzwil, and TV-Insight show different solutions and architectures for serving ads in marketing campaigns, embedded into mobile apps, and as SaaS software products.
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Data Streaming with Apache Kafka as Data Fabric for GenAI
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  • 12 minute read

Apache Kafka as Mission Critical Data Fabric for GenAI

Apache Kafka serves thousands of enterprises as the mission-critical and scalable real-time data fabric for machine learning infrastructures. The evolution of Generative AI (GenAI) with large language models (LLM) like ChatGPT changed how people think about intelligent software and automation. This blog post explains the relation between data streaming and GenAI and shows the enormous opportunities and some early adopters of GenAI beyond the buzz.
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The Heart of the Data Mesh Beats Real Time with Apache Kafka
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  • 5 minute read

The Heart of the Data Mesh Beats Real-Time with Apache Kafka

If there were a buzzword of the hour, it would undoubtedly be “data mesh”! This new architectural paradigm unlocks analytic and transactional data at scale and enables rapid access to an ever-growing number of distributed domain datasets for various usage scenarios. The data mesh addresses the most common weaknesses of the traditional centralized data lake or data platform architecture. And the heart of a decentralized data mesh infrastructure must be real-time, reliable, and scalable. Learn how the de facto standard for data streaming, Apache Kafka, plays a crucial role in building a data mesh.
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Real Time Analytics and Machine Learning with Apache Kafka in Healthcare
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  • 4 minute read

Real Time Analytics with Apache Kafka in the Healthcare Industry

IT modernization and innovative new technologies change the healthcare industry significantly. This blog series explores how data streaming with Apache Kafka enables real-time data processing and business process automation. This is part four: Real-Time Analytics. Examples include Cerner, Celmatix, CDC/Centers for Disease Control and Prevention.
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Apache Kafka Transactions API vs Big Data Lake and Batch Analytics
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  • 9 minute read

Analytics vs. Transactions in Data Streaming with Apache Kafka

Workloads for analytics and transactions have very unlike characteristics and requirements. Many people think that Apache Kafka is not built for transactions and should only be used for big data analytics. This blog post explores when and how to use Kafka in resilient, mission-critical architectures and when to use the built-in Transaction API.
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Kafka at the Edge - Use Cases and Architectures
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Use Cases and Architectures for Kafka at the Edge

Use cases and architectures for Kafka deployments at the edge, including retail stores, cell towers, trains, small factories, restaurants… Hardware and software components to realize edge and hybrid Kafka infrastructures.
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