Retail media is reshaping digital advertising by using first-party data to deliver personalized, timely ads across online and in-store channels.…
In the age of digitization, the concept of pricing is no longer fixed or manual. Instead, companies increasingly use dynamic…
Delivering a seamless and personalized customer experience across all touchpoints is essential for staying competitive in today’s rapidly evolving retail…
Compacted Topic is a feature of Apache Kafka to persist and query the latest up-to-date event of a Kafka Topic.…
This blog post explores the state of data streaming for the retail industry with omnichannel customer experiences, hybrid shopping models,…
This blog post explores real-world deployments across the end-to-end supply chain powered by data streaming with Apache Kafka to improve…
Live commerce combines instant purchasing of a featured product and audience participation. This blog post explores the need for real-time…
Augmented Reality (AR) and Virtual Reality (VR) get traction across industries far beyond gaming - including retail, manufacturing, transportation, and…
Event Streaming with Apache Kafka disrupts the retail industry. Walmart's real-time inventory system and Target's omnichannel distribution and logistics are…
This blog post explores an infrastructure checklist to build an open, flexible, and scalable event streaming architecture with Apache Kafka…