Browsing Tag

Marketing

3 posts
The State of Data Streaming for Retail in 2023
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  • 2.9K views
  • 8 minute read

The State of Data Streaming for Retail

This blog post explores the state of data streaming for the retail industry with omnichannel customer experiences, hybrid shopping models, and hyper-personalized recommendations. Data streaming allows integrating and correlating data in real time at any scale. I explore customer stories from Walmart, Albertsons, Otto, AO.com, and more, including a slide deck and on-demand video recording.
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The Daily Life of a Field CTO
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  • 7.6K views
  • 24 minute read

The Daily Life of a Field CTO

Field CTO is a job role that comes up more and more in software companies. There is no standard definition for this job role. As I regularly get the question about what a Field CTO does, this blog post summarizes a few general characteristics and then explores my daily life as a Field CTO. The post concludes with the answer to how you can also become a Field CTO at a software company in your career.
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Real-Time Sports and Gaming with Data Streaming powered by Apache Kafka
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  • 2.2K views
  • 6 minute read

Reimagine sports and gaming with data streaming: A table tennis success story built with Apache Kafka

The sports world is changing. Digitalization is everywhere. Cameras and sensors analyze matches. Stadiums get connected and incorporate mobile apps and location-based services. Players use social networks to influence and market themselves and consumer products. Real-time data processing is crucial for most innovative sports use cases. This blog post explores how data streaming with Apache Kafka helps reimagine the sports industry, showing a concrete example from the worldwide table tennis organization.
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