This blog post explores the state of data streaming for the gaming industry in 2023, including customer stories from Kakao Games, Mobile Premier League (MLP), Demonware / Blizzard, and more. A complete slide deck and on-demand video recording are included.
An advertising platform requires real-time capabilities to provide dynamic targeting, ad personalization, ad fraud detection, budget allocation, and event-driven marketing. This blog post explores how data streaming with Apache Kafka and Apache Flink enables context-specific advertising at any scale. Real-world success stories from Pinterest, Uber, Unity, buzzwil, and TV-Insight show different solutions and architectures for serving ads in marketing campaigns, embedded into mobile apps, and as SaaS software products.