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Apache Flink

5 posts
Retail Media with Data Streaming using Apache Kafka and Flink
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  • 8 minute read

Retail Media with Data Streaming: The Future of Personalized Advertising in Commerce

Retail media is reshaping digital advertising by using first-party data to deliver personalized, timely ads across online and in-store channels. As retailers build retail media networks, they unlock new revenue opportunities while improving ad effectiveness and customer engagement. The key to success lies in real-time data streaming, which enables instant targeting, automated bidding, and precise attribution. Technologies like Apache Kafka and Apache Flink make this possible, helping retailers like Albertsons enhance ad performance and maximize returns. This post explores how real-time streaming is driving the evolution of retail media
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Learnings from the CIO Summit: AI + Data Streaming = Key for Success
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  • 5 minute read

CIO Summit: The State of AI and Why Data Streaming is Key for Success

The CIO Summit in Amsterdam provided a valuable perspective on the state of AI adoption across industries. While enthusiasm for AI remains high, organizations are grappling with the challenge of turning potential into tangible business outcomes. Key discussions centered on distinguishing hype from real value, the importance of high-quality and real-time data, and the role of automation in preparing businesses for AI integration. A recurring theme was that AI is not a standalone solution—it must be supported by a strong data foundation, clear ROI objectives, and a strategic approach. As AI continues to evolve toward more autonomous, agentic systems, data streaming will play a critical role in ensuring AI models remain relevant, context-aware, and actionable in real time.
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Data Lineage for Data Streaming with OpenLineage Apache Kafka and Flink
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  • 11 minute read

Open Standards for Data Lineage: OpenLineage for Batch AND Streaming

One of the greatest wishes of companies is end-to-end visibility in their operational and analytical workflows. Where does data come from? Where does it go? To whom am I giving access to? How can I track data quality issues? The capability to follow the data flow to answer these questions is called data lineage. This blog post explores market trends, efforts to provide an open standard with OpenLineage, and how data governance solutions from vendors such as IBM, Google, Confluent and Collibra help fulfil the enterprise-wide data governance needs of most companies, including data streaming technologies such as Apache Kafka and Flink.
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Top Use Cases and Architectures for Data Streaming with Apache Kafka in 2023
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  • 7 minute read

Top 5 Data Streaming Trends for 2023

Data Streaming is one of the most relevant buzzwords in tech to build scalable real-time applications in the cloud and innovative business models. Do you wonder about my predicted TOP 5 data streaming trends in 2023 to set data in motion? Check out the following presentation and learn what role Apache Kafka plays. Learn about decentralized Data Mesh, cloud-native lakehouse, data sharing, improved user experience, and advanced data governance.
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