CRM

Live commerce combines instant purchasing of a featured product and audience participation. This blog post explores the need for real-time data streaming with Apache Kafka between applications to enable live commerce across online stores and brick & mortar stores across regions, countries, and continents in any retail business. The discussion covers several buildings blocks of a live commerce enterprise architecture, including transactional data processing, omnichannel, natural language processing, augmented reality, edge computing, and more.