live commerce Archives

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8 minute read

The State of Data Streaming for Retail

ByKai Waehner
27. April 2023
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This blog post explores the state of data streaming for the retail industry with omnichannel customer experiences, hybrid shopping models, and hyper-personalized recommendations. Data streaming allows integrating and correlating data in real time at any scale. I explore customer stories from Walmart, Albertsons, Otto, AO.com, and more, including a slide deck and on-demand video recording.

Apache Kafka to Transform Retail and Shopping with the Live Commerce Metaverse

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11 minute read

Kafka for Live Commerce to Transform the Retail and Shopping Metaverse

ByKai Waehner
17. December 2021
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Live commerce combines instant purchasing of a featured product and audience participation. This blog post explores the need for real-time data streaming with Apache Kafka between applications to enable live commerce across online stores and brick & mortar stores across regions, countries, and continents in any retail business. The discussion covers several buildings blocks of a live commerce enterprise architecture, including transactional data processing, omnichannel, natural language processing, augmented reality, edge computing, and more.