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How Michelin improves Aftermarket Sales and Customer Service with Data Streaming

Aftermarket sales and customer service require the right information at the right time to make context-specific decisions. This post explains the modernization of supply chain business process choreography based on the real-life use case of Michelin, a tire manufacturer in France. Data Streaming with Apache Kafka enables true decoupling, domain-driven design, and data consistency across real-time and batch systems. Common business goals drove them: Increase customer retention, increase revenue, reduce costs, and improve time to market for innovation.
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Automotive and Manufacturing Landscape for Apache Kafka
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Apache Kafka Landscape for Automotive and Manufacturing

Apache Kafka is the central nervous system of many applications in various areas related to the automotive and manufacturing industry for processing analytical and transactional data in motion across edge, hybrid, and multi-cloud deployments. This article explores the event streaming landscape for automotive including connected vehicles, smart manufacturing, supply chain optimization, aftersales, mobility services, and innovative new business models.
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Apache Kafka in the Automotive Industry including Car Makers Tier 1 Suppliers Manufacturing Connected Cars Mobility Services Smart City
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Real-World Deployments of Kafka in the Automotive Industry

Apache Kafka became the central nervous system of many applications in various different areas related to the automotive industry. This blog post explores various real-world deployments across several fields including connected vehicles, smart manufacturing, and innovative mobility services. Examples include car makers such as Audi, BMW, Porsche, and Tesla, plus a few mobility services such as Uber, Lyft, and Here Technologies.
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Apache Kafka for Industrial IoT and Manufacturing 4.0

This post explores use cases and architectures for processing data in motion with Apache Kafka in Industrial IoT (IIoT) across verticals such as automotive, energy, steel manufacturing, oil&gas, cybersecurity, shipping, logistics. Use cases include predictive maintenance, quality assurance, track and track, real-time locating system (RTLS), asset tracking, customer 360, and more. Examples include BMW, Bosch, Baader, Intel, Porsche, and Devon.
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A Connected World with Apache Kafka for Smart City Connected Vehicles Telco Cloud Mobility Services
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Apache Kafka for the Connected World – Vehicles, Factories, Cities, Digital Services

The digital transformation connects the world. People, vehicles, factories, cities, digital services, and other “things” communicate with each other in real-time to provide a safe environment, efficient processes, and a fantastic user experience. This scenario only works well with data processing in real-time at scale. This blog post shares a presentation that explains why Apache Kafka plays a key role not just in one of these industries or use cases, but also to connect the different stakeholders to each other. 
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Building a Smart Factory with Apache Kafka and 5G Campus Networks

The Fourth Industrial Revolution (also known as Industry 4.0) is the ongoing automation of traditional manufacturing and industrial practices, using modern smart technology. Event Streaming with Apache Kafka plays a key role in processing massive volumes of data in real-time in a reliable, scalable, and flexible way. Learn about the relationship between Apache Kafka and modern telco infrastructures leveraging private 5G campus networks for Industrial IoT (IIoT) and edge computing.
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Real-Time Locating : Tracking System (RTLS) with Apache Kafka and Event Streaming
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Real Time Locating System (RTLS) with Apache Kafka for Transportation and Logistics

Real-Time Locating System (RTLS) enables identifying and tracking the location of assets or people in real-time. This blog post explores the use cases for RTLS, the challenges of existing implementations, and an open, scalable RTLS architecture based on Apache Kafka.
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Apache Kafka in the Automotive Industry
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Apache Kafka in the Automotive Industry

In November 2019, I had the pleasure to visit “Motor City” Detroit. I met with several automotive companies,…
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